Discover the top messaging mistakes that stall early-stage startups and how VCs can help their portfolio companies fix them. Download Outventa’s free Lean GTM Checklist to turn clarity into traction.

Planning to hire your first salesperson? 90% of startups fail and 42% due to lack of market demand. Build lead generation systems first, then hire salespeople to close deals, not create them.

This blog post identifies five critical warning signs that your outbound marketing strategy is damaging your brand reputation and provides actionable solutions to fix each problem. The signs include: generic templated emails, high spam complaints, public social media callouts, embarrassingly low response rates, and sales team struggles. The post introduces a Brand-Safe Outbound Framework with four core principles and concludes with a 30-day rehabilitation plan. Written for marketing professionals and business owners, it emphasizes that brand reputation takes years to build but seconds to destroy through poor outbound tactics.

Want to know what I’ve learned after over a decade in sales and marketing roles for industry leading companies?

Marketing agencies excel at generating leads for clients but struggle with their own growth, relying on unpredictable referrals instead of systematic outbound lead generation. This comprehensive guide reveals how to build a predictable agency growth system using industry-specific targeting, value-first messaging, and multi-channel outreach. Learn the five dimensions of perfect agency clients, proven messaging frameworks that cut through competitor noise, and scalable tech stacks that generate consistent meetings with ideal prospects. Transform from feast-or-famine referral dependence to predictable revenue growth with outbound strategies designed specifically for marketing agencies.

Most outbound lead generation campaigns fail spectacularly, with 97% of cold emails deleted without being read. This comprehensive guide reveals the five fatal mistakes destroying your outbound efforts: generic messaging that screams mass email, targeting everyone instead of someone specific, focusing on features rather than pain points, sending from unwarmed domains, and lacking proper follow-up strategies.

The solution lies in quality-first outbound lead generation built on four pillars: surgical targeting of ideal prospects, human-written context-rich messaging, multi-touch value-first sequences, and reputation-safe delivery practices. Companies implementing these strategies see response rates jump from 0.5% to 8-12% while dramatically improving lead quality and protecting brand reputation.

Learn how to audit your current approach, prioritize improvements, and transform spray-and-pray tactics into precision outbound campaigns that generate consistent meetings with qualified prospects.

Even savvy founders outsource outbound - it’s not easy, and their time is often better spent on their actual business, not selling it.

Kat rants about the proliferation of lead gen companies that spam our inboxes and claim success.

In this mini video blog, Kat explains what’s so appealing about spam emails - and why they continue to persist.

In this mini video blog, Kat connects hot french fries and cold outbound emails.

Learn how to write cold emails that get replies, not eye rolls. This guide breaks down subject lines, personalization tips, and follow-up strategies to help entrepreneurs craft high-converting outbound emails that feel human and land meetings.

What’s better for creative agencies: inbound or outbound marketing? Learn the pros, cons, and stats behind each, and why a hybrid strategy may be the smartest way to drive leads and build your pipeline.

Is your agency’s outbound strategy underperforming? Learn 5 signs it needs a revamp, plus actionable fixes to boost reply rates, improve targeting, and get real results from cold outreach.

Most agency outbound fails because it's too generic, too broad, and too automated. Learn why traditional tactics fall flat and how a personalized, targeted approach can transform your lead generation.